Personalise Customer Journeys with Marketing Cloud

A marketing cloud solution provides businesses with the tools to create and manage personalised customer journeys. By delivering the right message at the right time through the right channel, businesses can create meaningful customer experiences that increase engagement and loyalty.

Audience Management

Email Marketing

Customer Identity

predictive models

Cross channel Orchestration

real-time marketing dashboard

Data-First Marketing Solutions

Customer Data platforms

A customer data platform is a technology solution that enables businesses to collect, unify and activate customer data from a variety of sources. By integrating customer data into a single platform, businesses can gain a comprehensive view of their customers.


Personalisation solutions use data and technology to create tailored customer experiences that meet individual needs and preferences. With effective personalisation, businesses can increase customer engagement, improve customer satisfaction and drive growth.


Engagement strategies typically include a range of activities such as personalised marketing, social media engagement, customer support and community building. By leveraging these activities, businesses can create meaningful interactions with customers.

Analytics Builder

Marketing cloud service provides robust reporting and analytics capabilities to help businesses track and measure the performance of their campaigns and journeys. By analysing KPIs and customer behavior data.

Marketing Cloud Connect

Marketing cloud connect service provides seamless integration between Salesforce and Marketing Cloud. This integration enables businesses to create personalised customer experiences across channels that drive engagement.


Intelligence uses advanced analytics and artificial intelligence to give businesses insight into their operations and customers. With the right intelligent solution, businesses can gain a deeper understanding.

Loyalty management

Loyalty management is the process of building and maintaining customer loyalty through a series of strategies and tactics. With effective management, businesses can increase customer retention, increase customer lifetime value, and drive revenue growth.

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CRM Marketing Cloud


Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and prospects. CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service and increase profitability. When we talk about CRM, we usually mean a CRM system, a tool used for contact management, sales management, agent productivity, and more. The goal of a CRM system is simple: Improve business relationships to grow your business. By leveraging customer data, CRM systems enable businesses to gain insights into customer behavior, preferences and needs.

ERP Implementation

Enterprise Resource Planning (ERP) implementation is the process of installing and configuring ERP software to streamline business operations and increase efficiency. With the right ERP implementation, businesses can manage critical processes such as accounting, inventory control, and supply chain operations in a single, integrated system. ERP implementation service by DataPillar usually involves a series of activities such as business process analysis, system design, data migration, system testing, and user training.

ERP Marketing Cloud
Marketing trend DataPillar

Marketing Trends

Marketing trends are the innovative approaches, techniques, and technologies that enterprises utilize to connect and interact with their clients. By keeping track of the newest marketing trends, companies can anticipate the demands of their customers, develop more impactful marketing campaigns, and maintain a competitive edge. Presently, some of the leading marketing trends include customised marketing, influencer marketing, optimisation for voice search, as well as immersive experiences such as virtual reality and augmented reality. Adapting to marketing trends is crucial for businesses to stay relevant in today’s ever-changing market.


Analytics refers to the collection, measurement and analysis of data to gain insight into business performance and customer behaviour. By leveraging analytics, businesses can make data-driven decisions that optimise operations, improve customer experience, and increase revenue. Analytics solutions typically include a number of activities such as data collection, data cleansing, data modeling, and data visualisation. With the right analytics tools and expertise, businesses can gain valuable insights into customer behavior, market trends and business performance.


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